Choose the word or phrase among A, B, C or D that best fits the blank space in the following passage. Can you imagine what Edison's life in the years after he had invented the electric lamp? Many thi...

Choose the word or phrase among A, B, C or D that best fits the blank space in the following passage. Can you imagine what Edison's life in the years after he had invented the electric lamp? Many things had to be invented and built before electric lamps could really be used by all; machines to measure the electricity each home or office used things to make it certain that the electricity in the wires did not start fires, things to send electricity (1)..... the right places. Everything that was needed had to be thought of and (2)...... by Edison and the men who worked(3) ...... him. There was no place where they could buy the things they (20) ..... Edison made 360 inventions (4) ...... inventions (5) ...... to send electric power to wherever it was wanted. 1) A. To B. By C. At D. In 2) A. Building B. Built C. Was building D. Builds 3) A. About B. Near C. With D. Together 4) A. Need B. Are needing C. Were needing D. Needed 5) A. Less B. Least C. Much D. MoreCâu trả lời: Choose the word or phrase among A, B, C or D that best fits the blank space in the following passage. Can you imagine what Edison's life in the years after he had invented the electric lamp? Many things had to be invented and built before electric lamps could really be used by all; machines to measure the electricity each home or office used things to make it certain that the electricity in the wires did not start fires, things to send electricity (1)..... the right places. Everything that was needed had to be thought of and (2)...... by Edison and the men who worked(3) ...... him. There was no place where they could buy the things they (20) ..... Edison made 360 inventions (4) ...... inventions (5) ...... to send electric power to wherever it was wanted. 1) A. To B. By C. At D. In 2) A. Building B. Built C. Was building D. Builds 3) A. About B. Near C. With D. Together 4) A. Need B. Are needing C. Were needing D. Needed 5) A. Less B. Least C. Much D. More

Choose the word or phrase among A, B, C or D that best fits the blank space in the following passage. Can you imagine w...

Hãy tham gia nhóm Học sinh Hoc24OLM

NT

Nguyễn's Thị'e Thoa'x

25 tháng 3 2020 lúc 20:42

A. Choose the word or phrase(a,b,c or d) that best fits the blank space in each sentence or substitute for the underlined words or phrases 1. For most households,lighting accounts ......10 percent to 15 percent of the electricity bill a.of b.to c. in d. for 2.Waste paper and bottles are collected .....recycling a.from b.by c. for d. in 3.If we go ...we asting water,there will be a shortage......fresh water in a few decades a.on-of b. over-in c. on-on d. for-of 4.If you want to save...

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A. Choose the word or phrase(a,b,c or d) that best fits the blank space in each sentence or substitute for the underlined words or phrases
1. For most households,lighting accounts ......10 percent to 15 percent of the electricity bill
a.of b.to c. in d. for
2.Waste paper and bottles are collected .....recycling
a.from b.by c. for d. in
3.If we go ...we asting water,there will be a shortage......fresh water in a few decades
a.on-of b. over-in c. on-on d. for-of
4.If you want to save money .you should .....the amount of water your family uses
a.increase b.reduce c. adapt d. repair
5.In order to save electricity ,an ordinary 100-watt light bulb can be replaced by a (n) ......bulb
a.energy-saving b.energy-save c.saving-energy d.save-energy
6.The average...pays 27p a day in water rates
a.homestead b. housemate c.household d.housekeeper
7.ULTIMATELY ,you ll have to make the decision youreslf
a.Consequently b.Basically c.Generally d.housekeeper
8.An ENORMOUNT amount of money has been waste on this project
a.very important b. very large c. very small d. a cónumer
9.We d better get ...... to check the wiring beforre we start decorating
a.a plumber b. a mechanic c.an electrician d. a consumer
10. ..........take the train instead of the bus ? Its faster
a. Why not b, Why dont c. How about c.Lets
B. Use the correct form of the word given to complete each sentence
11. Many household ........are expensive to run .( apply)
12.New Zealands growwing reputation as a ....... of wine ( produce)
13.We were all impressed by the speed and ...of the new system.(efficient)
14. Many newer cars have a much lower fuel.....(consume)
15. All this proves that the system works..... (effect)
II.
A. Choose the word or phrase(a,b,c or d) that best fits the blank space in each sentence......
1. My shoes are drty ,Id better ...them off before I come in
a.put b.get c.push d. take

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Lớp 9 Tiếng anh TEST 4

NV

Nguyễn Thị Lan Vy

15 tháng 5 2017 lúc 19:45

Choose the words or phrases that are not correct in Standard English. 20. The bicycle has been invented by Karl D. Sauerbronn in 1816.. A B C D 21. Mix yellow and blue to make green. A B C D 22. After invented the light bulb, Thomas Edison went on to create A B many other useful inventions. C D 23. The music was very loud and...

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Choose the words or phrases that are not correct in Standard English.

20. The bicycle has been invented by Karl D. Sauerbronn in 1816..

A B C D

21. Mix yellow and blue to make green.

A B C D

22. After invented the light bulb, Thomas Edison went on to create

A B

many other useful inventions.

C D

23. The music was very loud and could hear from a long way away.

A B C D

24. Thanh Ha School closed for two days last week because a flood.

A B C D

25. Did you ever talk to Michael when you worked in the similar company?

A B C D

26. Don’t let your child playing with matches.

A B C D

27. Is there another word that means the same like this?

A B C D

28. They arrived in the airport five minutes late.

A B C D

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Lớp 9 Tiếng anh TEST 4

TN

Trần Thị Nhung

1 tháng 7 2020 lúc 17:05

Read the following passage anh mark the letter A,B,C or D on your answer sheet to indicate the correct word or phrase that best fits blank. In the United States and Canada, it is very important to (1)_____ a person directly in eyes when you are having a conversation with him or her. If you look down or to the side when the (2)_____ person is talking ,that person will think that you are not interestd in what he or she is saying .This, of couse, is not polite. If you lok down or to the side when...

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Read the following passage anh mark the letter A,B,C or D on your answer sheet to indicate the correct word or phrase that best fits blank.

In the United States and Canada, it is very important to (1)_____ a person directly in eyes when you are having a conversation with him or her. If you look down or to the side when the (2)_____ person is talking ,that person will think that you are not interestd in what he or she is saying .This, of couse, is not polite. If you lok down or to the side when you are talking, it (3)_____ that you are not honest. However ,people who are speaking will sometimes look away for (4)____ seconds when they are thinking or trying to find the right word. But they always turn immediately back to look the listener directly in the eyes. These social rule are (5)____ for two men, two women, a man and a woman, or an adult and a child.

1. A.look B. get C. talk D. notice

2. A. other B. others C. another D. one

3. A. seem B. come C. turn D. Become

4. A. a little B. a few C. few D. little

5. A.such as B.likely C. the same D. like

Một tick cho bạn làm bài.

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Lớp 9 Tiếng anh TEST 4

VT

vũ quỳnh trang

27 tháng 10 2019 lúc 0:08

III. Choose the best answer to complete these following sentences 1. The boy asked me what the rubber knife was used for. He said, “ __________?”. A. What was this rubber knife used for B. What this rubber knife was used for C. What is this rubber knife used for D. what this rubber knife is used for If you want to know about a word, check it up in a _________ . A. book B. tape C. dictionary D. magazine 2. My memory is poor. I can’t...

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III. Choose the best answer to complete these following sentences

1. The boy asked me what the rubber knife was used for.

He said, “ __________?”.

A. What was this rubber knife used for B. What this rubber knife was used for

C. What is this rubber knife used for D. what this rubber knife is used for

If you want to know about a word, check it up in a _________ .

A. book B. tape C. dictionary D. magazine

2. My memory is poor. I can’t learn these new words _________ .

A. in mind B. in heart C. of mind D. by heart

3. Can you _________ any foreign languages?

A. say B. tell C. speak D. talk

4. Our class always _________ at 7 and _________ at 11 a.m.

A. begin/ finish B. start/ end C. come/ leave D. both a and b

5. After completing the basic class of computing, you can _________a high course.

A. come B. have C. attend D. go

6. Our teacher often give us _________ beside the in-class assignments.

A. housework B. homework C. part-time work D. full time work

7. She told me to pass the written _________ before taking the oral exam.

A. show B. examination C. work D. task

8. In order _______ your writing, you have to read a lot and write English as much as

possible.

A. to improve B. to excel C. to pass D. to increase

9. What _________ of learning English do you find most difficult?

A. form B. type C. kind D. aspect

10. I want to go to the International language school. All the teachers there are_________

A. good-qualified B. well-qualified C. enough qualified D. qualified

11. Look at this _________in today’s edition of the Vietnam News, Nam.

A. advertisement B. advertising C. advertise D. advertment

12. If Mary studies harder, she _________pass the final exam.

A. could B. might C. must D. will

13. If you give me your willing help, I _________ get success.

A. would B. must C. can D. could

14. If you want to get good marks for the test, you _________try harder.

A. has to B. must C. had to D. will

15. You _________ do morning exercise regularly if you want to be healthy.

A. should B. ought to C. had to D. Both a and b

16. You _________ to pass the pretest if you want to take the written exam.

A. have B. ought C. should D. will

17. “ We always try to please you”. She says to me _________ .

A. we always tried to please me B. they always tried to please me.

C. we always try to please me D. they always try to please me.

18. “ Be careful! The paint is wet”, she shouted.

A. She said be careful because the paint was wet.

B. She told me be careful because the paint was wet.

C. She asked me to be careful because the paint is wet.

D. She told me to be careful because the paint was wet.

19. “Can I make an appointment to see the doctor?”

A. Jenny asked to see the doctor.

B. Jenny asked if the doctor could make an appointment.

C. Jenny asked whether she can make an appointment the doctor.

D. Jenny asked if she could make an appointment to see the doctor.

20. “Did they tell you when they left school?”, he said to me.

In reported speech, this could be read: _________

A. He asked me if they told me when they left school.

B. He asked me if they told me when they had left school.

C. He asked me if they had told me when they left school.

D. He asked me if they had told me when they had left school.

21. She asked me how old Jimmy was.

In direct speech, this could be read: _________

A. She asked, “How old Jimmy was?” B. She asked, “How old Jimmy is?”

C. She asked, “How old was Jimmy?” D. She asked, “How old is Jimmy?”

22. “When did your sister arrive?”, he asked.

A. He asked me when my sister arrived.

B. He wanted to know when my sister arrived.

C. He asked me when my sister had arrived.

D. He wanted to know when had my sister arrived.

23. Is she working here?-No, not any more, but she _________

A. use to be B. used to C. use to work D. used to work

24. My friends come to visit me _________time _________

A. by/ to B. from/ to C. for/ in D. at/ to

25. He _________arrive at the office on time.

A. used always to B. used to C. always used to D. used to always

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Lớp 9 Tiếng anh TEST 4

NV

Nguyễn Thị Lan Vy

15 tháng 5 2017 lúc 20:10

Choose the best word or phrase that best complete each sentence below 1. I received a letter ……….my friend a. to b. on c. in d. from 2. He is a hard- working student who always ………good grade a. received b. got c. gets d. getting 3. Bell demonstrated his ………..to the public at countless exhibitions a. to invent b. invention c. inventing d. invented 4 .Different...

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Choose the best word or phrase that best complete each sentence below

1. I received a letter ……….my friend

a. to b. on c. in d. from

2. He is a hard- working student who always ………good grade

a. received b. got c. gets d. getting

3. Bell demonstrated his ………..to the public at countless exhibitions

a. to invent b. invention c. inventing d. invented

4 .Different language …………learn words …….different ways

a. learns-in b. learn-in c. learns –of d. learners-on

5. She gave me your……

a. report card b. to report card c. reported card d. reporting card

6. The Eiffel Tower was designed ……..the French civil engineer Alexander Gustave Eiffel ……..the Paris World’s Fair of 1889

a. by-for b. by –in c. by-on d. by –into

7. You are a tourist on …… in HCM City

a. Journey b. traveling c. vacation d .trip

8 .Would you mind if I……..a photo

a. to take b .take c .taken d. took

9 . They have to make………..then children do not play with matches

a. ensure b. sure c. sure d.. ensuring

10. TV……… information and entertainment

a. to take b. gives c .brings d .makes

11 . Opposite our house is a nice park…….. .there are many trees and flowers

a. which b. where c. that d .who

12 .I asked him whether……….leaving for the capital that night

a. is he b. he is c. was he d. he was

13.” My watch is broken . “ Why don’t you ………..?

a. have it repair b. have it repairing c. have it for repair d. have it repaired

14. The earth…….on the sun for its heat and light

a .is depend b. has depend c. depending d. depends

15 .If Mai comes to England it will be a good………for her to improve her English

a .possibility b. opportunity c. advantage d .experience

16 .Choose the word with the same meaning as the underlined part

A. The number of unemployed people in that country is increasing rapidly

a retired b. working c. business d. jobless

B .I haven’t seen your brother recently

a . lately b. suddenly c. quietly d. immediately

17 To jog means to ……….

a. word hard b. run fast c. run slowly d. work carefully

18. Would you mind …………. Please?

a. to answer the telephone b. answering the telephone . c. answer the telephone d. to the telephone

19. We are having a plan to help them by ……..them do things

a. encouraged b. encourage c. to encourage d. encouraging

20 Tet holiday in VN …….. around January and February

a. is celebrated b. are celebrated c .was celebrated d. were celebrated

21) John doesn’t play tennis. David doesn’t play tennis.

a. Both John and David doesn’t play tennis.

b. Neither John nor David plays tennis.

c. Not either John or David plays tennis.

d. Not only John but also David doesn’t play tennis.

22) The coach said, “It’s time for you to go home, boys!”

a. The coach told the boys that it was time for you to go home.

b. The coach tells the boys that it was time for them to go home.

c. The coach told the boys that it is time for them to go home.

d. The coach told the boys that it was time for them to go home.

23) _____ the old man spoke very slowly and clearly, I couldn’t understand him at all.

a. If b. Because c. Since d. Although

24) She startedlearning English ten years ago.

a) She has not learnt English before.

b) She has started learning English for ten years.

c) She has learnt English for ten years.

d) She has learnt English since ten years.

25) They spent a lot of money on food and clothes.

a) A lot of money was spent on food and clothes.

b) A lot of money were spent on food and clothes.

c) A lot of money on food and clothes were spent.

d) A lot of money on food and clothes was spent.

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Lớp 9 Tiếng anh TEST 4

LN

Linh Nhi

9 tháng 4 2017 lúc 20:33

Choose the underlined words or phrases that are not corect in standard written English. Find and correct it. 1. Lan seemed happily when she received her aunt’s letter. A B C D 2. My brother didn’t have money enough to buy the dictionary he liked A B C D 3. We should put the coffee table among the armchair and the couch....

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Choose the underlined words or phrases that are not corect in standard written English. Find and correct it.

1. Lan seemed happily when she received her aunt’s letter.

A B C D

2. My brother didn’t have money enough to buy the dictionary he liked

A B C D

3. We should put the coffee table among the armchair and the couch.

A B C D

4. The driver of the car was serious injured in the accident.

A B C D

5. Everyone was exciting as the prince wanted to choose his wife from the village.

A B C D

6. He gets up early in order reviewing lessons before school.

A B C D

7. All the students are looking forward to spend their free time relaxing in the sun this summer.

A B C D

8. I agree that we ought be good students at school and good children at home

A B C D

9. Be careful when you cross a busy street. Look out with cars and trucks.

A B C D

10. Is she accustomed to doing her homework by her?

A B C D

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Lớp 9 Tiếng anh TEST 4

YP

Yuna Park

1 tháng 8 2019 lúc 18:24

1. Choose the correct item. 1. The soldiers were exhausted and couldnt move back any further, so they had no choice but to A surrender С invade В conquer D retreat 2. After long months of negotiations, the two sides finally signed a peace…….. . A treaty С truce В disarmament D contract 3. The police the protesters and brought them to the police station. A attacked С defeated В arrested D defended 4. The came on board and inspected all the sailors on the ship. A ally С admiral В pacif...

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1. Choose the correct item.

1. The soldiers were exhausted and couldn't move back any further, so they had no choice but to

A surrender С invade

В conquer D retreat

2. After long months of negotiations, the two sides finally signed a peace…….. .

A treaty С truce

В disarmament D contract

3. The police the protesters and brought them to the police station.

A attacked С defeated

В arrested D defended

4. The came on board and inspected all the sailors on the ship.

A ally С admiral

В pacifist D private

5. I don't think he is a very good leader because he has no control………the soldiers in his company.

A over В on

С in D at

6. There were people protesting here earlier, but now everything's fine: it's all control.

A in В under

С over D behind

7. I'm sorry, but there's nothing I can do about the situation: it's….. my control.

A away from С far from

В out of D beyond

8. The army camp is beyond that mountain. There's…….chance that we'll reach it before nightfall.

A slight В small

С few D little

9. It's not always easy for a soldier to carry….. orders.

A out В on

С off D up

10. through the mountains on horse back was an amazing experience.

A Hiking С Trekking

В Wandering D Marching

11. Many people want to……their history back as far as they can and discover who their ancestors were.

A find В search

С trace D track

12. Very occasionally, an outstanding person comes along who changes the….of history.

A course С path

В route D way

13. Amelia Earhart…..history in 1928 when she became the first woman to fly across the Atlantic.

A fixed В did

С prepared D made

14. Jane was going to pay for the trip, but when she saw how much it was going to cost, she backed

A away В out

С off D up

15. The Louvre Museum in Paris is……in history: it used to be the palace of the French kings.

A recorded С steeped

В full D loaded

16. You really should buy a DVD player! You have to move with the….. .

A times В time

С timing D timer

17. On 5th November 1605, Guy Fawkes tried to blow…….. the Houses of Parliament in London.

A down В off

С up D away

18. He's involved….. a number of research projects.

A at В in

С on D to

19. It can be very difficult to bring……. political change because people generally like things that are familiar.

A about В on

С around D up

20. Up until midnight, one group of soldiers were keeping watch, then another group took

A in В up

С over D on

2. Fill in the missing word.

1. Columbus................................. America, didn't he?

2. It happened .................................accident.

3. When a person feels strongly enough about something, they are sometimes willing to die.......................... the cause.

4. Alexander Graham Bell ..................................................the telephone.

5. In the UK people get the .................................................to vote at the age of 18.

6. It's really terrible! She never stops complaining: she moans…........................the time!

7. Martin Luther King believed..................…..equal rights for every one.

8. It's not possible! She can't ........................borrowed my new dress without asking me!

9. He didn't need ...................................clean the flat: Sarah had already done it.

10. Sheila.................................. have taken the dog for a walk: he's not in his basket.

3. Complete the second sentence so that it has a similar meaning to the first sentence using the word given. Use between two and five words.

1. When I got to the site, the archaeologists had already started digging.

time The archaeologists had already started digging.............................………..to the site.

2. I'm sure they didn't see me.

have They............................ me.

3. The last time they contacted us was over a year ago.

heard We...................................... for over a year.

4. How did they find out about our plans?

known How.............................. our plans?

5. Taking the bikes without asking them would not be right

to I think it ..................................to take the bikes.

4. Fill in the correct word derived from the word in bold.

1. We should try to give more ...................................... to our children. COURAGE

2. You're so careless; you should…….................... that you keep your things safe. SURE

3. I didn't listen to the entire speech; could you.. . . . . . . .. . …… it for me? SUMMARY

I don't go to the hairdresser's; I usually........................……. my hair myself. STRAIGHT

The forecast said that weather conditions would..................…. , so be prepared for more rain. WORSE

5. Find the unnecessary word for each sentence.

1. A thousand years ago few of people could read or write. .......................

2. This building is one of the more oldest in the world. .......................

3. They invented the machine while were still at university. .......................

4. The old man passed far away in his sleep. .......................

5. The Pharaoh had a daughter called by Nefertiti. .......................

6. Circle the correct response.

1. A: I didn't pass my driving test.

B: a. That was nice of them!

b. Better luck next time!

2. A: Jane was here. You've just missed her.

B: a. Just my luck!

b. How embarrassing!

3. A: I won the lottery! I'm rich!

B: a. Yeah, right!

b. Not at all!

4. A: Wasn't it Mozart who composed Swan Lake?

В: а. I don't believe it!

b. I haven't a clue.

5. A: It's the second time my purse has been stolen this month!

B: a. Oh, you lucky thing!

b. I can't believe your luck!

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Lớp 9 Tiếng anh TEST 4

VT

vũ quỳnh trang

27 tháng 10 2019 lúc 0:15

V. Reading the following passage and choose the best answers LEARNING A LANGUAGE Speech is one of the most important (1)_________of communicating. It consists of far more than just making noises. To talk and also to (2)_________by other people, we have to speak a language, that is, we have to use combinations of (3)_________that everyone agrees stand for a particular object or idea. Communication would be impossible if everyone made up their own language. Learning a la...

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V. Reading the following passage and choose the best answers

LEARNING A LANGUAGE

Speech is one of the most important (1)_________of communicating. It consists of far more than just making noises. To talk and also to (2)_________by other people, we have to speak a language, that is, we have to use combinations of (3)_________that everyone agrees stand for a particular object or idea. Communication would be impossible if everyone made up their own language.

Learning a language properly is very (4)_________. The basic (6)_________ of English is not very large, and only about 2000 words are needed to speak it quite …56…. But the more words you know, the more ideas you can (7)_________and the more precise you can be about their exact meaning.

Words are the (8)_________ thing we use in communicating what we want to say. The way we (9)_________ the words is also very important. Our tone of voice can express many emotions and (10)_________whether we are pleased of angry, for instance.

1. A. ways B. reasons C. rules D. tests

2. A. be examined B. be talked C. be understood D. be spoken

3. A. sounds B. languages C. systems D. talks

4. A. important B. expensive C. simple D. easy

5. A. word B. vocabulary C. grammar D. structure

6. A. good B. fluent C. well D. perfect

7. A. grow B. need C. pass D. express

8. A. most B. main C. certain D. full

9. A. send B. talk C. say D. pass

10. A. asks B. understands C. knows D. shows

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Lớp 9 Tiếng anh TEST 4

DT

Đặng Huỳnh Trâm

5 tháng 3 2018 lúc 12:59

Giúp mình nhé The perception of today’s youngsters as media-savvy cynics could hardly be further from the truth. Instead, this generation of keen consumers may turn witty advertising into an endangered species. Julia Day reports The youth of today are cynical, media-savvy, seen it all, done it all, wouldn’t-be-seen-dead-in-the-T-shirt types who appreciate only the most achingly trendy adverts, TV shows and magazines, right? Wrong: that was so last generation. Today’s youngsters don’t “get” cl...

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Giúp mình nhé

The perception of today’s youngsters as media-savvy cynics could hardly be further from the truth. Instead, this
generation of keen consumers may turn witty advertising into an endangered species. Julia Day reports

The youth of today are cynical, media-savvy, seen it all, done it all, wouldn’t-be-seen-dead-in-the-T-shirt types
who appreciate only the most achingly trendy adverts, TV shows and magazines, right? Wrong: that was so last generation.

Today’s youngsters don’t “get” clever ads, are not in the least suspicious of commercials ercials, don’t know the difference between newspapers’ political stances, or TV channels, and they don’t mind admitting it. In short, they are not half as media, marketing and advertising literate as we might have thought, according to new research
commissioned by five media groups – Guardian Newspapers, Channel 4, Carlton Screen Advertising, media buying
agency OMD, and Emap Advertising.

As a result media companies and advertisers are going back to basics to arouse the interest of 15- to 24-year-olds with instant impact messages, plain product pictures, bigger posters, annoying jingles, celebrity endorsements and repetitive ads. Today’s youth are a far cry from today’s thirtysomethings who grew up as commercially-naive kids weaned on the cold war, no national commercial radio, three national TV stations, grant-funded higher education, sponsorship-free Glastonbury festivals and regular strikes and student protests.

Now a lifetime of MTV, the internet, dawn-till-dusk advertising and PlayStation gaming has created a generation
so used to being bombarded with fast-turnover information, they filter it instantly without paying much attention to its meaning. This is a generation of “thoroughbred consumers” says Stuart Armon, managing director of 2cv: research, the company that conducted the so-called Roar research into the media habits of the nation’s youth. “Previous generations were suspicious of advertising, they might have liked ads, but they wouldn’t necessarily buy the product. But this generation has been consuming since they were born. They don’t see any reason to be suspicious,” says Armon.

One young panellist in the focus group research embodied this attitude: “If the advert is good, you think their
product will be good because the more they can spend on advertising, the more money they are obviously getting for
their product.” Armon says the trend has become more pronounced over the seven years that the continuous tracking
study has been running, but has reached a peak in the latest round of interviews with 600 youngsters.

“Advertising is accepted and expected. Young people don’t see anything wrong in being sold to and think that if a product is in a TV ad, it must be good. It’s a myth that they are interested in clever ads – they are not willing to decipher complicated mmessages, they want simple ones.” Many panellists dramatically illustrated this point by revealing they thought Budweiser’s “Real American Heroes” ad, ironically celebrating “Mr foot-long hot dog inventor”, was an ad for hot dogs rather than beer, even though the ad might not be aimed at them.

However, many loved Heineken’s ironic ad featuring Paul Daniels singing Close to You, purely because it made
them laugh. “They are looking for an instant message. If it’s not there, they don’t take any notice. And they literally,
and naively, believe celebrities in ads really use the products they are advertising,” says Armon. A girl panellist from Birmingham commented: “In some of the Nike ads they’ve got all these well-known footballers. You think, ‘Oh my God, they’ve got everybody famous there.’ You think it must be good if they want it.”

The youngsters only read newspapers for the celebrity gossip and sport, rather than news, and couldn’t distinguish between papers’ political stances. They also failed to distinguish between TV channels – they access TV through programmes, not channels, for example watching Sky because The Simpsons is on, not because it’s Sky.

The results of the research deeply worry Sid McGrath, planner at the ad agency that made the infamous “You’ve
been Tango’ed” ads, HHCL and Partners. But they do not surprise him. “My worry is that the youth of today are not
being called upon to flex their intellectual muscles enough,” he says.

“There is instant gratification everywhere – in food it’s Pot Noodles or vending machines, even their pop icons are one-dimensional figures delivered on a plate. Young people are living vicariously through other people’s lives and are not asking for much at the moment. A lot of stimulation is ‘lean back’ – it doesn’t require as much involvement as it used to.”

He says advertising is changing as a result: “Lots of the most popular ads at the moment are happy, clappy, fun.
Easy to digest. They’ve got notice or inclination to decode ads.” One reason behind the shift, McGrath believes, is that young people want relief from the traumas of real life: “Advertising is becoming the opium of the masses rather
than the educator.”

16. Research shows that, compared with the previous generation, young people today are _____.
A. less perceptive B. more sensitive C. more worldly-wise D. better informed
17. In paragraph 3, the word ‘stances’ is closest in meaning to which of the following?
A. attitudes B. situations C. functions D. places

18. According to new research by five media groups, today’s youngsters are _____.
A. able to understand the language of advertising
B. unable to ‘read’ the messages in the many forms of advertising
C. bright enough to do some research before buying something
D. a bit wary of adverts
19. Advertisements aimed at the present young generation _____.
A. are using a variety of new techniques B. are technologically sophisticated
C. are making use of old techniques D. are becoming more subtle
20. It can be inferred that celebrity endorsements are advertisements _____.
A. that show viewers how to become famous
B. that famous people like watching
C. where famous people say they use and like certain products
D. where viewers are invited to take part in a phone-in progra e
21. Young people seem to believe that costly advertising _____.
A. makes no difference to the popularity of the product B. is the mark of a good quality product
C. means the product is probably overpriced D. does not inspire customer confidence
22. According to Stuart Armon, youngsters today pay more attention to an advert _____.
A. if its message is i ediately obvious B. if it is on their favorite TV channel
C. if it gives them something to think about D. if it has a witty element
23. Sid McGrath is concerned that young people these days _____.
A. are encouraged to eat too much B. are given too many choices
C. are not required to drink D. do not get enough exercise
24. The author uses the phrase ‘living vicariously’ in the penultimate paragraph to mean that young people _____.
A. want to become more sophisticated than other people
B. do not imitate people around the
C. do not rely on their own feeling or senses to understand the world around the
D. want to be independent of other people
25. According to McGrath, many advertisements today are adapting to satisfy youngsters’ desire to _____.
A. understand their problems B. see the funny side of their problems
C. forget their problems D. find solutions to their problems

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